The Tourist Village Potential: A case Study of Kampung Wisata Rotan Galmantro Cirebon Nitih Indra Komala Dewi (a), Lilis Widaningsih (b), Tutin Aryanti (c), Trias Megayanti (d), Restu Minggra (e), Indah Susanti (f)
Fakultas Pendidikan Teknologi dan Kejuruan (FPTK), Universitas Pendidikan Indonesia.
Abstract
Rattan handicrafts are the Featured product of Cirebon City. In the heyday, Cirebon rattan industry has dominated 90% of the world rattan market, the value of rattan exports reached hundreds of millions of USD (www.disparbud.jabarprov.go.id, 2012). In 1998, there was an economic crisis, the rattan industry began to collapse. The government policy regarding the export of rattan raw materials caused a surge in rattan raw material prices. On the other hand, the potential of Human Resources and government support is not optimal. This paper aims to review the potential of Kampung Wisata Rotan Galmantro as a tourist village developed in accordance with regional characteristics. The methods used are comparative studies and literature studies about tourist villages. The results obtained in the form of physical mapping area (landscape) of Tourist Village, a grouping of rattan craftsmen, and digital marketing strategy.
Keywords: Tourist Village, Rattan, Craftsmen, Digital Marketing
